Quark Infotech
Quark Infotech serves as the technology arm of SquareBx, established to cater specifically to international clients and differentiate itself from SquareBx's marketing origins. To effectively connect with potential clients, a new website was designed and developed as a strategic funnel for outreach. The emphasis was on crafting a cohesive brand language that clearly conveyed the core principles of development and design that Quark Infotech specializes in.
Lalitpur, Nepal
2015
Web Development
10+
Challenge
The primary challenge for Quark Infotech was to establish a distinct identity that set it apart from the marketing-centric focus of SquareBx. This required not only redefining its brand image but also creating an effective online presence that would engage potential international clients. The project involved developing a website that served as a clear pathway for inquiries while ensuring that the brand’s core values in development and design were effectively communicated. Balancing these elements required a thoughtful approach to both design and user experience.
Results
The project was a resounding success, achieving all key objectives. The new website for Quark Infotech effectively established a distinct brand identity, setting it apart from SquareBx’s marketing focus. The positive feedback on its user-friendly interface showed us a way to enhance our client engagement.
45
Net Promoter Score
75%
Customer Satistaction (CSAT)
81
System usability Scale (SUS)
Process
Research: Conducted extensive research on leading web development companies, analyzing their websites to understand features and design elements that successfully attracted and retained users. This competitive analysis provided valuable insights into industry best practices and user preferences, helping shape the project's design direction.
Design System: Developed a comprehensive design system that included designing the brand's logo, selecting a cohesive color palette, and defining typography and visual styles. The design system served as the foundation for maintaining consistency and visual harmony across all pages and components.
Prototyping: Created high-fidelity prototypes for each page of the website, translating the design system into functional interfaces. The prototypes were iterated based on feedback to ensure they were user-friendly, visually appealing, and aligned with the project's goals.
Testing and Handoff: Evaluated the prototypes using key performance metrics to ensure the design achieved the desired user experience improvements. After final adjustments, the design assets and detailed documentation were handed off to the development team, facilitating a seamless transition from design to implementation.
Stack
“ Our new website will allow us to execute our mission of empowering businesses to reach their full potential in the digital landscape in a global scale. ”
Manoj Malakar
CEO | Quark Infotech
Conclusion
The creation of the new Quark website highlighted the critical synergy between design and development. This project not only showcased our team’s expertise but also enhanced the company’s market presence. By prioritizing a seamless and engaging user experience, we significantly increased customer inquiries, driving direct improvements to the company’s financial performance.