Gadgetbyte Nepal
Complete overhaul of technology news and information platform to improve usability, streamline navigation, and enhance overall user experience. The goal was to create a more intuitive and efficient platform for the end-users.
Kathmandu, Nepal
2012
Technology
40+
Challenge
The original platform had an outdated interface that was difficult to navigate, causing frustration among users. The complex navigation flow and lack of clear visual hierarchy made it challenging for users to search through devices effectively. Our task was to simplify the user journey, reduce cognitive load, and incorporate modern design principles to make the platform more user-friendly and visually appealing.
Results
Post-redesign, user engagement saw significant improvements with a noticeable reduction in task completion time and fewer user errors. User satisfaction ratings increased substantially, and the streamlined workflows, along with the modern interface, led to an estimation of marked rise in new users captured within the first six months of the launch.
2 Million
Monthly Average Users
25%
Reduction in search time
84%
Increase in SUS
Process
Research: Conducted in-depth competitive analysis to evaluate industry standards and identify key differentiators. Designed and distributed user surveys to gather insights on user needs, pain points, and expectations. Synthesized findings to inform the design process.
Information Architecture (IA): Organized and structured page layouts and key user flow architectures to enhance usability and navigation. Analyzed the existing architecture and adapted it to improve user experience and align with project objectives.
Prototyping: Developed high-fidelity prototypes based on the revised information architecture, ensuring consistency with the chosen design system. Iteratively refined the prototypes to incorporate feedback and further optimize user interactions.
Testing and Handoff: Defined key performance indicators (KPIs) for usability testing, comparing results with the previous design to assess improvements in functionality and user satisfaction. Collaborated with the development team to ensure a smooth handoff, providing detailed design specifications and assets to facilitate accurate implementation.
Stack
“ With our new UI, GadgetByte is poised to revolutionize the way technology news is consumed in Nepal. Every design decision seamlessly blends visual appeal with our business goals, creating a more impactful user experience. ”
Yural Maskey
CEO, Co-founder | Gadgetbyte
Conclusion
The UI has been transformed from its outdated form to a modern, future-ready platform for GadgetByte, with testing showing significant improvements in both user engagement and business performance. Redesigning a website I frequently relied on for my own tech decisions was an incredible experience. The new website is scheduled for launch in late December, and a link will be included in this case study once it goes live.